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Mortgage Lead

Mortgage Lead

A mortgage lead is simply a request for a mortgage rate quote made by an individual shopping around for different loans. The mortgage loan request is made when the shopper fills out the form. The information sent, after it is checked, is entered into a database. The type of loans shoppers are looking for are mortgage refinance loans, first mortgages, second mortgages and home equity loans.

The mortgage lender selects a mortgage lead based their preferred criteria. This includes loan to value, credit rating of the individual, the size of the loan and the home loan type. To get more information on mortgage leads and how it can help bring in new borrowing clients, click on the banner.